The 5 Top Social Channels You Must Join Now


Social media platforms are increasingly popular nowadays. Both used for personal and business activities, these channels are not just a fad. They are used for variable lead generation solutions, increased click-through-rate and boosting return on investment.

People are generally using these platforms to find new companies and engage with their beloved brands. However, not all businesses can run and manage accounts on all channels. So depending on their products or services, one must be smart and strategic in choosing the kinds of social media platforms they should establish a presence on.

Facebook

One of the best social media platforms today, Facebook is not showing any real sign of slowing down. Now that they offer a marketplace for their users, business owners can locate their target market easier.

If your business marketing strategies are aiming at young adults ages 18 and above, you will find that this social channel is worthwhile to invest on. In addition to bridging your business to a social audience, you can also use Facebook and its digital advertising platforms. Facebook ads ensure that your business gets the exposure it needs to the right target market.

Instagram

Instagram is a popular photo-sharing site. It helps unique brands and businesses showcase their establishment, products, and services. Furthermore, Instagram Influencers have become an integral part of this social platform as they help advertise unique brands and put them forward for their followers to see.

The best part about it is that these people legitimately generate income through this network. In 2012, Facebook acquired this company for $1 billion.

Twitter

Twitter is a platform where news is easily announced first. Because of this, it has been dubbed as the public microblogging platform. It is the most desirable place to find latest announcements and trends on many diverse topics. It is also a brilliant way to share an upcoming product or brand and business updates.

The audience in this social channel falls on the younger demographic. Nevertheless, there are also users who belong in the older age range, which means that this can also be used to target older audiences.

Pinterest

Pinterest is a social media platform that helps garner more traffic to your site. Anyone can post a photo or video here which they can link back to a particular page. What you need to remember about this social channel is that it is not just a catalog site.

It is image-focused and is designed to inspire people to start different activities and projects – whether it be weight loss programs or home improvement projects. The audience here is predominantly women who are using this social media platform to find tips, DIY projects, fashion inspiration, quotes, art, and other range of topics.

Yelp

Yelp is considered to be the ideal platform for businesses offering services and products. This is a channel where customers and clients can voice out their thoughts and leave reviews and testimonials. Feedback from consumers is critical in developing a business’s credibility so make sure you sign up your business on Yelp.

In contrast to great reviews, people can also leave negative feedback here. But to minimize bad reviews, you can provide promotional offers to persuade your customers to post their review on this site.

Remember, social media allows you to engage with your audience, establish relationships, expand brand awareness and boost site exposure. It is one thing to use social media channels to market your site, but it is another to understand how to use them. It means using analytics-based tools can help you monitor your states and engagements on these sites. If you want to leave this branch of marketing to experts, you can hire a social media expert who knows how to help you grow your brand.

The Power of Producing Fresh and Quality Content for SEO

“Content is King,” is a phrase you often hear over and over again when people talk about SEO success and how to achieve it.

Many experts would say that if you get your content right you will create a solid foundation to support every SEO techniques and efforts.

Generating fresh content is a great idea, especially to those people who have already visited your website. But will can it attract the search engines as well?

The straight answer here is that creating fresh and quality content does give you numerous benefits. Human readers find them helpful and informative while search engines love them provided they are original and relevant.

1. Fresh Content Equates To Frequent Indexing

One important thing to remember is that just because you are producing fresh content does not mean you will index higher in the serps. But the more you update your website with e-book downloads, new web pages, articles and other content, the more frequently the search engines stop by to check out your site.

The more often search engines visit your site to take a look at your content, the more opportunity you have in achieving a higher ranking. But it also depends on the quality of what you have produced.

Your site may be indexed based on the combination of the number of incoming links (and sometimes external links) to the site, the keywords used and how often your site is updated. Therefore, if you want to rank higher on search engines, updating your content frequently is vital so that it can reassess your position on its index.

Another important detail to remember is that quality is crucial here. As long as you frequently produce contents with high standards, you improve your chances of getting a more elevated position in the search engine page results.

2. More Content Equates To More Keywords

Keywords are high on the algorithm chart for search engine indexing and ranking. And everytime you publish new content, you present more opportunities for your website to contain more keywords. Posts such as reviews, testimonials, guidelines or blogs allow you to optimize them using appropriate keywords that can attract not just real human readers but search engines as well.

According to the algorithm updates by Google, they are not looking for keyword-stuffed content. What they want is fresh and high-quality content; which brings us back to number 1.

Keywords are still a significant part of search engine optimization, but you cannot build your SEO campaign entirely on keywords and never write a content around a keyword. Use title tags, meta tags and descriptions for your keywords. Just make sure to leave the published material as natural as possible.

3. Fresh and Quality Content Boosts Your Authority Potential

Every webmaster strives to become the niche expert in the eyes of search engines. The key to achieving this goal is to abide by the SEO adage “content is king.” The more valuable, quality and informative content you have, the higher chances you have in becoming an authority site.

Assuming that you have already been indexed and people have already started reading about your content, this is the time for you to step up your game and produce better content. The more you talk about a topic in depth, more people will trust you and revisit your website. The more visits you get, the better your chances of becoming an expert in your field.

Answering questions on forums, commenting back and sharing content on social media platforms can also help build your reputation and gain more visits from people who wanted to read what you wrote or check what you produced.

Even if you set search engine optimization aside, there is still a good and valid need for giving your website regular valuable content. Naturally, you want to keep your current subscribers or readers engaged as these people convert their visits into sales.

By making sure your readers stay hooked, you develop some authority, which will equate to translates into increasing traffic that will increase the value of your site. So make sure to refresh your site content often enough, which will not only garner appreciation and commitment from your visitors, but it will also put you in a good standing with search engines.