Waste management in Rochester

Since the New York plan for waste management did not meet its objectives, a revision was necessary 3 years after the publication of the state decree.

Three points are taken into account in the revision of the plan:

1) List of solutions adopted for waste disposal packaging and an indication of the various measures to be taken so that the national objectives concerning the recovery of packaging waste and the recycling of packaging materials are respected as of June 30, 2022

2) The determination for the various categories of waste taken into account in the plan, the proportions of waste which must be five years later, on the one hand, and at the end of ten years, on the other hand, either valued by reuse, recycling, obtaining reusable materials or energy, or incinerated without energy recovery or destroyed by any other means not leading to
recovery, or stored.This leads to establishing the balance sheets for the 2025 and 2030 horizons.

3) The list, taking into account the priorities selected, the facilities that will be necessary to create in order to achieve the objectives defined above, their recommended location, in particular as regards the centers of storage of final waste from the treatment of household waste and assimilated.

The circular from the Ministry of Regional Planning and the Environment relating to the implementation and the evolution of local plans reflects the strong desire to influence departmental plans, without as much to challenge the objectives of the law, in the sense of improving the recycling of materials and recovery of organic matter.

The circular which wants to reframe the task thus provides details on:

  • Waste to be taken into account in the plans,
  • The hierarchy of processing methods,
  • The collection objectives for recycling, composting or spreading,
  • The ultimate waste to reduce pollution
  • Resorption of discharges.

Waste taken into account

It is necessary to make a clear distinction between the waste collected in the within the scope of the public disposal service (household waste, bulky
households, sewage sludge, green waste) and those collected outside the public service (ordinary industrial waste, inert building materials, etc.).

This differentiation should make it possible to better reason the sizing of equipment and their financing. As the waste management specialists at Rochester dumpster rental companies have mentioned, waste disposal and recycling are complex issues.

The hierarchy of treatment methods

As a corollary of the federal law on waste management protocols, the principle of the circular is to establish a hierarchy between processing modes:

  • Prevention and reduction at source: actions at the national level to changing consumption patterns must be relayed locally (incentive for individual composting, citizen awareness, etc.);
  • Material recovery and organic recovery;
  • Energy recovery (incineration);
  • Environmentally friendly treatment of the non-recoverable fraction.

The collection targets for recycling, composting or spreading

The objectives that I retain at the national level are, ultimately, half of the production of waste whose disposal is the responsibility of local communities is collected to recover materials for their reuse, recycling, biological treatment or spreading agricultural.

The 50% apply to the entire deposit at the expense of communities: household waste, bulky waste and station sludge of purification evaluated as raw materials.

London’s domestic food waste

Titled ‘Bag it or bin it? Managing London’s domestic food waste’ this new report join similar calls for London to step up it’s food waste processes, and explores a number of strategies and methods for keeping the capital’s food waste away from landfill.

Making food recycling more accessible

A big task for the report was to find strategies which allowed for a manageable cost, whilst also making food recycling more accessible and easy to understand for residents, businesses and local authorities.

“In contrast to the now well established collection of ‘dry’ recyclables such as paper, metal, plastic and glass, the separate collection of food waste remains comparatively rare in London, with fewer than half of all households receiving a food waste collection service,” commented Stephen Knight, chair of the London Assembly Environment Committee .

“At the same time London is struggling to meet its recycling targets while landfill capacity is fast running out. The case for improving the collection of food waste is therefore compelling,” he continued.

The report called on the Mayor to help secure Government resources for separate collections and to do more to support schemes like the Waste and Resources Action Programme (WRAP) and Recycle for London.

It also said that the Mayor must ensure that the London Waste and Recycling Board (LWARB) can continue its programmes to support boroughs in the long term.

“At 34%, the capital has one of the lowest household recycling rates in England and rates for inner London are even lower, at just 16%,” noted Knight.

“When we take a closer look at how London’s boroughs are performing we are seeing a concerning lack of consistency, with 10 boroughs still not collecting any household food waste at all.”

Making recycling choices

“We realise that cost is a major factor when local authorities’ make recycling choices, but separate food waste collection schemes need not be more expensive. Effective food waste collection will reduce the amount of waste generated in the first place, potentially making the service cost-neutral,” concluded Knight.

Liz Goodwin, chief executive of WRAP, took to the stage at a waste and resources conference in Dubai to underline the importance of food recycling this week.

A new report from the London Assembly Environment Committee has called for an immediate refocus on the capital’s food waste management efforts as landfill space is starting to run out.

Head of the Waste Resources Action Programme, Goodwin delivered a number of new figures and statistics that underline the need for every nation to look into how they handle food waste.

The International Forum on Sustainable Lifestyles was United Nations Environment Programme (UNEP) and aimed to encourage a more global conversation on the subject after the UNEP-led ‘Think Eat Save’ campaign launched last year.

Goodwin said, “An area the size of Wales would be needed to grow all of the food we throw away from our homes each year in the UK. That’s about a quarter of the size of the United Arab Emirates.

WRAP estimated that two million tonnes of waste could be saved by 2025 in the UK alone.

“WRAP’s expertise of UK food waste prevention is being utilised internationally,” she said. “Through the ‘Think Eat Save’ campaign, WRAP is helping UNEP initiate the set-up and delivery of a South African pilot.”

Goodwin encouraged delegates to consider the difference that this wasted food could make to the world’s impoverished, citing, ”One in three food items going to waste.

It’s a dreadful amount, whichever way you look at it and it’s crazy that we collectively allow it happen. But that’s the reality.”

New report on the state of waste collections in London

“It equals 1.3 billion tons of food.” continued Goodwin, “It’s a hard figure to visualise. You get a better idea when I tell you that it’s enough to feed all that are hungry in the world. Not just once. But four times over.”

A new report on the state of waste collections in London has put the spotlight on food recycling this week, as it was revealed that of London’s 33 boroughs, just 23 offer separate food waste collections.

Titled ‘Bag It or Bin It: Managing London’s domestic food waste’ revealed that only two thirds of the UK capital offer separate food waste collections, despite numerous pilot schemes, awards and incentives for the normally progressive city.

The report also highlighted that flats are the exception to the rule for many boroughs, with 16 local authorities skipping flats even when they do offer food waste.

Chair of the London Assembly Environment Committee, Stephen Knight, said; “At 34%, the capital has one of the lowest household recycling rates in England and rates for inner London are even lower, at just 16%. When we take a closer look at how London’s boroughs are performing we are seeing a concerning lack of consistency, with 10 boroughs still not collecting any household food waste at all.”

London is pushing a number of post-consumer food waste schemes, where even after collection food waste is being sorted so that it can fuel anaerobic digesters rather than being shipped to landfill.

Initiatives like FoodCycle also step in to the waste stream, reclaiming food waste and making food for high food-poverty areas.

Suggestions on improving the recycling rate in London include:

  • London boroughs to allocate resources for separate food waste collections for all properties.
  • Improvements in data collection on food waste to meet demand.
  • Extra funding from City Hall and the government, as well as devolution of landfill tax to London.
  • Schemes to boost resident participation in food waste recycling.
  • Include provision for waste separation and minimisation in new developments.

Whilst the debate on food recycling seems to be chugging a long at a steady pace, with more and more local authorities see the benefits of proper food waste management, in addition to central government.

However, the next battleground already seems to be in sight – and that’s what comes next for food waste packaging.

With zero waste to landfill as the goal, food waste packaging is the unwanted defender in the way. Often unsuitable for ‘regular’ recycling after being in contact with food, the packaging for products has to go in general waste.

Likewise, for areas with regular food waste collections, these containers aren’t always biodegradable, so would be unsuitable to go in food and garden waste, too.

Oxford City Council is one such local authority currently grappling with what to do when it comes to recycling food waste packaging. Council members are toying with nipping the issue in the bud in some senses, by voting on a proposal that will require street food traders to use only biodegradable or recyclable packaging and utensils.

A spokesman for Oxford City Council said: “The council’s general purposes licensing committee approved a proposed condition for food traders which requires all packaging and utensils for use by customers to be made of biodegradable or recyclable materials.

The condition is intended to reduce the amount of commercial waste that goes to landfill.

Windshield Cleaning Tools

Windshields are an essential but often overlooked security function of automobiles.

Damaged windshields are risky

The windshield glass is produced to resist higher winds, rain, and may deflect some solid objects without being damaged. Sometimes there are accidents where the integrity of the glass is compromised. Many people have minor windshield issues, which impact their ability to drive.

Damage to business or individual automobiles usually occurs from rocks, products falling from other automobiles, or vandalism. Waiting around a prolonged period of time to repair the damage might have additional negative consequences. The content of the car might be better noticed as useful to possible robbers seeking an easy opportunity.

Vehicle alarms might not work correctly when the window is not intact.

Automobiles parked in higher traffic areas might lose their DVD players, screens, movies, GPS, money, or any other useful products within the vehicle. Hence many car owners use car covers, which can protect both their windshield and reduce the risk of theft.

Cracked windshields in a few instances are still stable. The crack or small hole might seem to not be relocating. Short-term options such as tape or cardboard may cause hazardous accidents. A small crack that is not fixed in a timely manner might result in needing to replace the whole windshield later on.

Many insurance coverage businesses pays all the windshield fixing work. Some policies might need some out of pocket charge. Many automobile insurance policies are available on-line. On-line chat support or phone consumer service agents should be in a position to solution particular concerns regarding reimbursement.

A windshield can usually be fixed quickly. There’s no requirement to remain without the vehicle for any prolonged period of time. Get in touch with a windshield fix professional to ask details and get an appointment.

Professionals can use their expertise to verify if it is secure to drive out to their place. Some businesses will come to a house or business place within the city. Callers which are outdoors of their service area might incur additional charges for travel expenses.

People love traveling by car, but rental cars might be damaged by robbers attempting to steal them. Staying out late nights at clubs or bars should only be done in secure areas. Unattended parking lots are frequently the place where vandalism occurs.

Most rental car businesses pays for the windshield fix services, through reimbursement. Usually call their consumer service group for confirmation on what to do about it. If the rental car is damaged, do something quickly.

Take photos for insurance coverage reimbursements including in instances of vandalism. Usually make a police report regarding vandalism on business or individual property.

A car’s windshield is an important security device. It does not just safeguard from debris, but specially-made auto glass increases the strength of the front of the vehicle.

Sadly, in spite of the comparative strength of auto glass, damage can still happen; even the littlest stone flying with the air may cause a chip or a crack.

This really is a problem because any damage to the windshield, no matter how small it looks, minimizes the windshield’s strength and its ability to safeguard the vehicle’s occupants.

Is Windshield Replacement Usually Necessary?

Whether or not the glass must be changed, or whether or not it can simply be fixed depends on the extent of the damage.

A little chip, which leads to no visibility problems, can usually be fixed. In this case, a fix technician will use specialist gear to suck all the air from the chip, and can then fill the damaged area having a quick-setting gel.

The gel requires as much as 30 minutes to completely dry, but sets in such a manner that the glass will be nearly as strong as though the damage had never occurred. A fast polish of the area will also assist in making sure that the driver’s vision is not impaired.

If the damage is too large (usually more than half an inch in diameter), or it is in such a place that the fix may obstruct the driver’s visibility, then a full windshield substitute will be essential.

A complete substitute can also turn out to be needed if any vibration in the car may cause the chip to develop into a full crack, or in cold climates where water will get into the chip, freeze into ice, and cause the glass to crack.

Methods Used to Replace Windshields

Prior to completing the windshield substitute, all products close to the glass have to be removed – this includes the wipers, mirror and anything connected to the inside of the glass, such as a GPS bracket. All vents have to be suitably sealed to make sure dust and debris can’t get into the engine or the radiator.

The rubber gasket, which assists to hold the auto glass in position and safeguard it from dirt and rain, must be removed as well. This really is achieved by cautiously cutting into one corner and then pealing the seal away in the rest of the windshield with a knife or screwdriver.

The glass is usually moved by applying pressure in the inside of the vehicle. If the windshield is already damaged, then additional cracks can develop at this point, which suggests the pressure to remove the glass should be even and gentle.

Following the removal of old windshield, the frame should be completely cleaned. The brand new gasket is then inserted into the frame and coated with sealant. Following this, the new glass is pushed into the gasket and extra sealant is wiped away.

How Acid Rain and Other Industrial Chemicals Destroy the World around Us

The greatest and most precious resource to be found on planet earth is the abundance of water. 

Water which is the building block of all cells, and without which there would be no life.  Yet, as mankind has advanced we have been wilfully blind to the effects that our actions are having on water. 

Everyone knows the dangers of radiation; so imagine if our water supplies were to become irradiated.  We use storage tanks to hold dangerous liquids and gases underground to ensure they do not impact our lives.  

Imagine if those tanks were to, not even break, but simply leak while remembering that just over 30% of fresh water is ground water.

Finally, think of the effects that acid rain has on buildings of stone that have stood for centuries.  Then, think of the effects that that same acid rain is having on marine ecosystems around the world.

Radioactive wastes

Two very simple words that should instil one with a sense of worry.

Radioactive wastes is defined by The Macmillan Dictionary as “The harmful waste that is produced while making nuclear energy.”

Everything that poses a danger to humanity on the scale that radiation does should be regulated, and in the United States radioactive waste is regulated by the Office of Nuclear Material Safety and Safeguards (NMSS).

The problem is that government regulations allow radioactive water to be released from power plants to the environment containing “permissible” levels of contamination.

However, since there is no safe threshold to exposure to radiation, permissible does not mean safe.”

According to River Keeper the Indian Point plant releases over 100 different types of isotopes, and in February 2000 an accident at the plant discharged 20,000 gallons of radioactive coolant. 

That is bad enough, but the same month 200 gallons of irradiated water were released into the Hudson River.

Water, which is our most vital resource, is being exposed to radiation which has the potential to permanently degrade any cells that it comes into contact with. 

The majority of radioactive waste water pollution originates from the European continent, and traces of that radiation have been found in waters over 2000 miles away from the European coasts.

That says the majority, not all.  Remember Fukushima?  That was a nuclear power plant in Japan that had a meltdown a back in 2011.  Currently, a couple of years after the disaster, radiation from Fukushima is being detected in the waters of the West Coast of the U.S.A.

Radiation is one of the greatest dangers to mankind in existence, and we are allowing our waters to become poisoned by it.

What is acid rain

Atmospheric deposition, which is more commonly known as acid rain, is a danger to both land and sea. 

Acid rain is created when certain chemicals, such as sulfur and nitrogen, mix with rain clouds. 

Acid rain then falls upon both the land and the sea.  On land, it can cause damage to the environment, buildings, plant and animal life, and man.  In the seas it can kill off marine life, and raises the acidity of the water.

The main cause of these chemicals entering the atmosphere and mixing with rain clouds is industry.  As the acidity of oceans rises this can lead to many damaging effects. 

The most obvious of these effects is the death of marine and plant life which cannot survive in acidic waters, but it also has the potential to lower the level of nutrients in the water. 

Over time this will cause even more marine life deaths. 

Acid rain’s effects on land are equally severe.  It can erode man made structures, kill plant and animal life, and cause damage to humans as well.

Just from the name, acid rain, you know it is not a good thing.  Atmospheric deposition has sources both natural and man made.  Its natural sources are volcanoes and decaying vegetation. 

Its man made sources are mainly emissions of sulfur dioxide, and nitrogen oxide. As it results naturally in nature it is difficult to combat acid rain. 

However, as man has contributed to the frequency and intensity of acid rain, we have an imperative to minimize the damage that is caused to our land and waters.

Underground storage tanks

Underground storage tanks are found in every community in the United States. 

They are used to store dangerous and toxic chemicals and gases.  Sadly, out of sight out of mind doesn’t mean they’re gone. 

Storage tanks that were constructed before the year 1980 were made of steel. Steel is a metal which if exposed to the elements will rust. 

Since 1989 in the state of Indiana over 4300 underground storage tanks have leaked. 

That is just one state in one country, each state is different but they are all affected. The issue is not if waste removal in Florida is better than in Missouri, this is a national issue that should be tacked by the federal government.

Leaking tanks have the potential to contaminate not just the soil around them, but above ground drinking water sources, below ground drinking water sources, recreational water bodies, and they can also have an impact on property values.

Responsibility is not something that can be ignored.  As these tanks are man made structures, then mankind is responsible for the damage that is caused by them. 

While it is true that the sins of earlier generation should not be visited upon the living…they are.  It is time for us to take responsibility and find a way to resolve the problems that have arisen with these leaking tanks.

It is said that progress cannot be stopped, and it is true that mankind has progressed greatly throughout the centuries. 

While progress cannot be stopped, still the problems that arise from progress’ continuing march must be met.  Acid rain, nuclear waste, and underground storage tanks are all either fully man made, or greatly exacerbated by man. 

This being the case, it is up to mankind as a whole to find a way to deal with the difficulties that arise from them. 

No one wishes to live in a dying wasteland, but if we do not work together to protect our most valuable resources, namely water and the environment, then we will find ourselves living in a world that none of us will enjoy.

The Truth About Erotic Dreams

There are dreams that disturb us, others that almost make us regret waking up. We fall, we fly away, we kiss a star, we see a deceased loved one, a snake or a spider appears …

Sometimes you wonder what this weird dream we just made means!

Dream interpretation experts can say a lot about the person who had the dreams, and shrinks have taken a close interest in deciphering certain symbols. Nightmare, erotic dream, or delirious dream, what should we see in it?

How to analyze this bizarre dream that comes up all the time? What does it reveal about your deepest desires?

If you had a daring dream, that does not mean that you have become obsessed with sex, of course not! Learn how to decipher an erotic dream.

I had an erotic dream, is it serious doctor?

From simple romances to the hottest scenarios, many of us have erotic dreams, dreams of sex, dreams of love … but few admit their existence.

And yet, they say a lot about us and especially about our sexuality! Immerse yourself in these dreamlike thoughts full of meaning and discover the meaning of erotic dreams.

Dreams of sex or love in the early morning

Sleep is broken down into cycles of approximately 90 minutes, each comprising a phase of slow and paradoxical sleep. It is during the last part that dreams appear. Erotic reveries are an integral part of our intimacy, from an early age and especially during adolescence.

Puberty, conducive to the naughty dreams, is also closely related to the first emotional turmoil … It is then a learning of sexuality that will be perpetuated throughout adulthood.

Where do these erotic dreams come from?

As for the origin of erotic dreams, psychoanalysts are formal: erotic dreams do not happen by chance and are the fruit of desires experienced during the day.

For example, if a man had an effect on you during the day, you may dream of scorching hugs with him during your sleep.

What are these erotic dreams for?

Making love in a dream shows that the dreamer’s imagination is stimulated or, as Freud postulated, that she is able to form a desired scenario or even satisfy unconscious impulses.

A true object of liberation, the erotic dream therefore allows the individual to fulfill sexual needs that have escaped and thus, to thrive better in daily life.

Far from moral pressures, the dreamer can then deploy her libidinal energy and express all her sexual desires, even the most eccentric. Do you dream of being a man-eater when you make a point of staying true to reality?

Or do you have sex with your colleague on the photocopier when the latter intimidates you greatly? Never mind, in dreams, taboos, restraint and other blockages have no place!

Better yet, dreams of sex and love allow you to detect certain blockages, even to release them.

Thus, a young woman who is a little frigid but who nevertheless dreams incessantly of sexual relations with multiple orgasms could thus realize her discomfort and decide to consult a specialist to come to the end of her problem.

Should we be afraid of them?

Certainly not!

These dreams are not the sign of disorders but on the contrary of a good mental health. Your dreams, if they are the expression of repressed carnal or sexual desires for which you are not responsible, should in no way be confused with reality.

So there is no need to feel guilty and imagine that you are suffering from some form of perversity.

How to interpret erotic dreams?

It can be good, even beneficial, to question the meaning of erotic dreams in order to improve daily life, especially love life and sexuality.

First, psychoanalysts consider that the erotic dream takes two forms: that which involves a sexual act with penetration, which can then mean a lack in reality, with a libido which is not fully fulfilled; and the one that remains carnal (kisses, caresses), simply signifying general well-being.

For women as for men, certain universal symbols are imposed on us.

In the case of romantic encounters, the scenarios are quite similar from one person to another. Then there is the experience of each, their situation as a couple and their relationship to society more generally.

So it’s these additional details that allow for accurate interpretation and can make all the difference. Other symbols are universal, like fire, earth, water, day, night, trains …

On the analytical side, dreams involving a romantic encounter do not reflect the style of the person with whom the dreamer would like to materialize, but rather a hidden side of herself.

Thus, a person who dreams of his new boss with an assertive character and an eventful existence does not necessarily refer to a desire towards him, but to what he would like to be and to his life, which seems to him perhaps too boring to his taste.

What Happens When We Sleep

Sleep is an extraordinary piece of machinery that researchers are just starting to understand.

If neuroscientists begin to reveal the secrets of our nights, they are still far from having unraveled all of dreams’ mysteries. Because the mechanics that punctuate our nocturnal rest are really complex.

Our sleep consists of several cycles of ninety minutes on average. If we do not go to sleep at the first signs of fatigue (yawning, heavy eyelids), we miss the first cycle and will have to wait for the next.

Like a traveler who stays on the platform until the next train. Each cycle is divided into several stages (light, deep, REM sleep) which have specific functions.

Slow light sleep: the most fragile

Ah! This delicious moment when we fall asleep.!

For a few minutes already, our thoughts have been appeased. Throughout the day, our brain activity gradually released molecules such as serotonin and adenosine that cause sleep. After a while, their accumulation makes us fall into the arms of Morpheus.

At the same time, the decrease in brightness signals to our internal clock, located in the hypothalamus, that it is time to go to bed. This signal lowers our internal temperature and triggers the secretion of melatonin. This hormone which will be produced throughout the night makes us want to sleep in an irrepressible way.

But beware! At this point, the slightest external stimulus – a slamming door or a ray of light – can still wake us up easily. If nothing disturbs us, our brain activity progressively decreases and our muscles relax. Breathing becomes calmer.

In a few minutes, we reach stage 1: it’s official, we sleep. Ten minutes later, we slip into stage 2, during which sleep is less light even if it remains fragile. The electrical waves emitted by the brain are a little slower still. The level of cortisol – the stress hormone – decreases. Heart rate and blood pressure drop. This phase accounts for about 50% of all night’s sleep.

Slow deep sleep: crucial for memory

When we reach stage 3, we are in deep sleep.

So much so that a person awakened during this phase remains completely dazed during the first seconds. This period lasts between ten and twenty minutes per cycle. Heart pressure and muscle activity are at their lowest level.

This is when we rest the most.

Our brain is also idling and yet … This is a key time for memorization. The connections between neurons multiply in order to fix in memory knowledge and memories.

It is also during this phase that the secretion of growth hormone reaches its climax. Deep sleep accounts for 20-25% of total sleep time, and is mainly concentrated during the first part of the night.

Paradoxical sleep: the time of dreams

Under our closed eyelids, our eyes move in all directions, while the rest of our body is inert, as if paralyzed. This is why it is called REM, which stands for Rapid Eye Movements.

Conversely, the respiratory rate and the pulse increase.

An electroencephalogram would reveal that our brain activity is at its peak. As intensely, if not more, than during awakening. And yet … we are sleeping!

According to scientists, memorization of motor skills (learning to ride a bike for example) would take place mainly during this stage. Some studies also show that it stimulates creativity.

So if you have a dream of wild horses full of amazing adventures, this could be happening during REM sleep.

If dreams can occur throughout the cycle, it is during REM sleep that they are the longest and most complex, without anyone really knowing why.

Shorter at the start of the night, this phase gradually lengthens over cycles and occupies between 20 and 25% of our sleep time.

Sweet wake up

REM sleep is followed by micro-awakenings of which we are rarely aware.

Scientists think that these, in the middle of the night, may help us to ensure that “everything is fine” by increasing our vigilance. At the end of the last cycle, when the day begins to break, the light acts like a bugle in our brain even when we have our eyes closed, and warns our biological clock that it is time to press the switch ” awakening ”.

After a good night’s sleep, the concentration of adenosine and melatonin, the molecules of sleep, is at its lowest. While that of cortisol goes up. These two signals promote our awakening, now imminent. It’s off for a new day.

SEO, Definition and Benefits for Online Businesses

What is SEO?

SEO stands for Search Engine Optimization. It’s the process wherein it affects the visibility of a website or web pages in different search engines. 

SEO is a method of acquiring traffic from free, organic, editorial or natural search results from major search engines like Google, Yahoo, and Bing. Search results display content, videos or local listings based on its relevancy to the users. One thing to be noted is it does not involve any payment at all.

SEO evaluates how search engines work, what do people search for, the actual keywords people use when searching, and the preferred search engine of the target market. SEO involves customizing the content, HTML, and other associated website design to boost its relevance to a certain set of keywords and to remove hindrances to the indexing activities of search engines.

SEO Advantages for Every Business

On this day and age every business aims to rank on Google and join other companies that use the Internet as their medium for advertising their business. It has become a need for businesses to invest in SEO especially now that people are using their PCs, tablets, and mobile phones for searching and buying their needs and wants.

SEO is a modernized marketing strategy that helps businesses build brand awareness online. A strong online presence aids in building trust in search engine and among potential customers. Below are the major benefits of using a SEO strategy in your business:

Brings more clients, making customers stay

This is one of the main reasons why businesses today get SEO services. Having an SEO-optimized website helps in bringing more clients, doubling the number as fast as it can as compared to those that don’t apply this digital marketing strategy.

Perhaps, SEO is the most affordable and efficient marketing strategy today especially when almost all businesses are clamoring their way online. SEO can help you make your website more visible to those actively looking for your service or product.

Builds credibility and trust

With SEO strategies, SEO helps establishing a solid foundation for your website with faster navigation and effective user experience. It aids in making your website discoverable in the major search engines like Google. Aside from the effective user experience, building credibility in the search engines involves several factors and they are:

  • Positive user behavior
  • High quality backlink profiles
  • Optimized on-page site and content

But keep in mind that establishing trust and credibility is not a process you can achieve overnight. It takes time, effort, and commitment. Moreover, your brand or website should provide valuable and quality product/services so that customers can start putting their trust in you.

Provides continuous Flow of free high quality traffic

According to official sources, Google received over 2.2 trillion searches for the whole year of 2013. With SEO, your website can tap the most popular and most used search engine, Google. You can get a continuous flow of targeted and free traffic. Free traffic mostly comes from SEO strategies involving link building, lead generation, and content generation.

Offers a long-term marketing strategy

The changes the SEO brings to your online business will be noticeable and quantifiable. The changes can be seen within the first year of executing the SEO strategies.

It also guarantees long-lasting results that extend beyond quick and temporary boosts in search engine rankings. Digital marketing evolves just like the traditional one, so it’s recommended to follow trends and changes. Implementing the required changes will improve from basic SEO to best practices, enhancing the user experience for potential customers.

Helps to achieve better conversion rates

If your website is SEO-optimized, it will load faster and visitors will be able to surf quickly. The website will load properly in almost all type of devices including smartphones and tablets.

The websites that are optimized properly are easy to read and the quick navigation always grabs and holds the attention of visitors. If they stay longer on your SEO-optimized website, it is likely that they can become your loyal subscribers, customers, or returning visitors.

Spring is the real season of new beginnings


“Spring is the time of plans and projects.”
~Leo Tolstoy in Anna Karenina

Did you know March used to be the beginning of the year? It was, until 1752, when we transitioned from the Julian calendar to the Gregorian calendar. Maybe our ancestors were on to something; it seems odd to begin our year in the dead of winter, the darkest season. We haven’t even put away the holiday garland when we’re expected to lay out our intentions for the new year on Jan. 1.

Wouldn’t you like more time to think through ideas and plans for the coming months? To more carefully consider the possibilities? Besides, sages have always told us to make no decisions “in the low times” and that seems like good advice. It seems that Spring is the real season of new beginnings. March comes at the waning end of winter and –if we were honest—it is the month we actually begin preparing for the year to come. Until then? We’re mostly in a holding pattern.

Daylight savings time means more light in the evening and an overall lifting of spirits. Now that we’re no longer hunkered down in the dark of winter, our days can wind down later, giving us more time to be with our families and friends—and the motivation to be more productive. Although a few last storms may hit, the certainty that warm weather is coming sustains us. Rebirth is around the corner, when fertile soil and April showers will bring a burst of beautiful, delicate-edged blooms in all colors of the rainbow.

And in our personal lives, we have an opportunity for the fresh start spring can bring on its official start day: the 21st of March. So here is the plan: wipe the slate clean every March 1. That’s when you’ll do the planning for the year. You will start thinking about your ideas for the new year on January 1, but you are not going to be in such a big hurry to set your intentions in stone. No, you’ll be planting your seeds in March, from here on out, hoping that the softer soil of spring will mean bigger and better blooms.

That’s why people go to Florida when they retire, their days of fresh starts and seed planting have come to an end, no Spring at all, just Summer, Summer, Summer and Summer to enjoy the fruits of all that seed planting. Spring is of course a good time for doing a Spring cleaning. Such a job could be bog or small depending how much junk and waste materials you want to discard. Some home owners even rent a Spring cleaning dumpster so they can remove a large qunatity of litter all at once.

This is a great idea to restart our year any time it works best for us. For people living in the desert southwest their new year is well on it’s way before most, but for others that isn’t always true. We planted our seeds last fall and our garden is actually on its last legs. It all depends on where you live. Of course we do love daylight savings so that is a consideration. But we can all start or restart whenever we want, right?

Even though people living in Los Angeles where it’s pretty much been spring or summer most of the time, (they only down to the 40’s a a couple times a year) we love the idea of beginning things in Spring. It’s our favorite time of year.

Millennials ‘Hack’ The Diamond Industry By Finding Cheaper Alternatives And It’s Brilliant

Revolutions rarely happen in the jewellery world. One of them is happening right now: people have learned how to make colourless diamonds! What will happen to us?

Revolutions rarely happen in the jewellery world. One of them is happening right now: people have learned how to make colourless diamonds! What will happen to us? It’s 2019, the FTC has finally dropped its demeaning term “synthetic” towards the environmentally friendly diamonds. And until recently, laboratories used to produce just technical diamonds (those used in X-rays, telescopes, microcircuits). Everything that we know about laboratory grown diamonds promises a jeweller revolution. After all, mass buyers of stones are not millionaires who have many irrational reasons to be picky. They are ordinary people who have been given the opportunity to propose with the engagement ring not with zirconium but with “the girl’s best friend.”  

 What does marketing have in store for you?

Today there are about twenty large companies producing laboratory created diamonds in the world. The promotion of this product is as creative as it gets. For example, what would you say about:

  • Environment-friendly diamond does not harm either the earth or the people.
  • Diamonds that are a ready-made heirloom of any size, color, and shape 
  • A precious stone made of a family-artifact, like your child’s first dropped tooth or a strand of a loved one’s hair. 
  • Or even a “memorial” stone, made from the ashes of the deceased pet 

Among the most interesting cases of the pure marketing approach to the existence of this new improved technologies is the story of a scientist from Novosibirsk, who created technology to enrich fancy colour diamonds. It should transform a nondescript technical pebble of brown color into a brilliant clear water sparkling and transparent stone. However, at the moment the technology just “paints” a brown culling into a spectacular blood-red color. May we remind the reader, that earth-born red diamonds are incredibly expensive and rare, so this new tech is a real miracle of science.  

 What is the real benefit of innovation?

Literally and figuratively, man-made diamonds are perfection itself. It is not only the hardest mineral on earth but also a heat conduction champion, which does not dissolve in acid. The stone can only be burned with a very high temperature, actually, evaporate with carbon dioxide. Stella McCartney is actively interested in the environment-friendly diamond industry because they’re “green,” and produced at the expense of renewable natural energy. Besides, the origin of such gemstones has zero questions. Meanwhile, in order to find one carat of an earth-born diamond, you need to dig up twenty tons of soil. For the rest of us, mortals, such a thing is an artifact; a technological breakthrough; a thing from the future. Millennials do not just like quinoa and tofu; they still do not like child labor and respect the power of science. Lab created diamonds is the end of the mines so your choice will be highly eco-friendly and conflict-free. This, in addition to the amazing fashion-setting, they always prefer the opportunity to save the planet. All non-mined diamonds are produced in a peaceful environment and the production technology of lab-grown diamonds is rapidly progressing. According to the latest diamond industry outlook by ABN AMRO, lab diamonds producers can offer now improved quality products, which are warmly welcome by the consumers. Better sustainability perception and price/quality ratio of lab-made diamonds, as well as their social consciousness, environmentally friendly production, and emotional values, stand for real benefits of innovation in one of the most conservative branch. 

7 Steps When Selling Your House

selling your homeIt is common to hear people say that they are putting off the sale of their house because of the current state of the market. If you ask any good real estate agent like Kale Realty, there is no perfect time to buy or sell the home of your dream as there are various reasons why people put up their properties in the market.

The most common cause is usually related to the financial situation the homeowners are experiencing.

Declaring that your house is up for sale is not the only way to prepare your home. There are other contributing factors that play on the success of your property’s sale. Here are the steps Kale Realty recommends when you are selling your home.

1. Choose a real estate agent.

Your agent is in charge of keeping you in the loop of seller updates. Moreover, they are in charge of advertising, showing the house to prospective buyers and completing the legal requirements to sell your home successfully. You could try selling your property without using an agent or a broker, but this is not adviced as you may make costly errors along the way.

2. Determine your selling price.

The next step after choosing an agent is determining the real value of your property and how much you are willing to sell it for. A quick sale will entail you to keep the price low. However, many agents will also encourage their sellers to stick to the real value. That way when negotiations begin, there is more room for the buyers to bargain.

3. Sign an agreement with the agent or broker.

You will have to sign a contract that will legally bind you to pay the broker or the agent the commission they asked for. The agreement also includes the provisions of the advertising and many more.

4. Showing your property.

Most agents and brokers post their properties for sale online. Which means you need to photograph your house, draw up flor plans and produce online ads. It is also imperative that you and your agent get on the same page on how to present the property.

5. Entertaining buyers.

Buyers who are interested in your home will contact your agent and arrange a visit to view your house. They may also sign up to attend the open house your agent is conducting. When you and your agent starts entertaining prospective buyers, make sure to highlight the best spots of the property.

6. Negotiation begins.

Your agent will act as a mediator between you and the buyer to reach a mutual understanding of the property’s selling price. The agent will also be responsible for handling the rest of the complicated paperwork. Once everyone is in agreement, the buyer can now begin to pay.

7. Settlement day.

When everything goes according to plan, you can now hand the keys and the legal rights of your house to the new owner. Congratulations! You have now sold your home!

So if you follow the above 7 steps as highlighted by top Chicago broker Kale Realty, you will have a better start than 95% of the other sellers who did not think in depth about all these details. Prices are getting much better and the market has completely recovered from the 2008 real estate crisis.

If we have a look at the world in general, real estate markets are doing extremely well in most parts of the world. Cities like Hong Kong and Vancouver are even reaching record breaking prices with the experts talking about overheating markets. So if you want to sell your house now, this could be a great timing.